Girl meets dress about
Does Girl Meets Dress have a shop to visit? We have a showroom in Fulham, London SW6 where you can come and try on as many dresses as you wish with our stylist should you need advice. When do I place my order? There is no specific time in which you have to place your order before your event. If could be 3 months before, or 3 days. Of course, the sooner you order the higher the chance that your favourite dresses will be available for your event date, but don't worry if you do it last miniute, we send all dresses using a Next Day delivery service.
10 minutes with: Anna Bance, co-founder of Girl Meets Dress
Q Can you tell us the story of how you came up with the idea of Girl Meets Dress? When my co-founder Xavier and I looked into the market we saw that no one was doing it. We were the first company to rent luxury fashion online and it is wonderful that Girl Meets Dress is now pioneering the way for rental as a new and exciting ecommerce category of its own.
A Online luxury fashion rental. We have over 4, dresses from over international designer brands. Our customer service team is currently the largest section.
We are growing fast! Q How did you get from idea to product, was there much project management involved? A We very simply put a basic website live and confirmed demand for our product. Once you know the market potential exists and customers are excited, you can build on that and expand further. The early days are all about testing. My co-founder and I were the only ones involved in setting up Girl Meets Dress.
Finding a co-founder with different skill sets to you is a brilliant way to launch without needing to hire a full team on day 1. If you can split the main areas of the business between you, then you can launch with minimal cost and test the product at market. A We are lucky as we do not have many competitiors in the online rental market.
Our relationships with our designers are crucial and the aim is to bring together the best dresses from all over the world — from both UK new talent to worldwide established brands. The mix and varied selection of these designers on one site is what will hopefully mean that every woman visiting will find the perfect dress no matter what her event! Q What have been your major hurdles when starting up, how have you overcome them? A When we started, ensuring we have a full team in place while bootstrapping was no easy feat.
We were lucky to find so many hardworking and ambitious staff to stick with us and the vision. Becoming knowledgeable in so many different areas is challenging but it definitely helps to have 2 co-founders with complimentary and different skill sets. Fulfilment and logistics is an area which has to evolve and improve all the time as the company grows and orders increase.
New processes and staff roles have to adapt to demand for the product to maintain efficiency. There are exciting ways to pioneer every market, whichever field you love. Of course, you can learn about any new topic — but will you be able to compete with people with years of knowledge and expertise. Q What customer recruitment channels are you using, and which are the most effective in terms of conversion?
A There are so many amazing entrepreneurs who are pioneering brilliant and useful business that are making our lives easier and more enjoyable. I love attending business events and networking so I get to know them all. Thea Green has been incredible in her ability to turn Nails Inc into a global brand — the company keeps on getting better and better.
A Without giving anything away, Girl Meets Dress is proving the potential to be huge! We have ambitious and exciting plans for the year ahead. We want to continue to grow the collection of stock, the team, and to innovate within the wider Fashion space.
We will continue our leadership of this emerging space and be in a position to wow our customers in every way possible and to forge a brand and quality of service which women will wonder how they managed without, giving women access to the biggest closet in the world! Save my name, email, and website in this browser for the next time I comment.
Has your glorious dream of posting fresh blog content every week that propels your site through the rankings started to feel more like a nightmare? But while Martin Harrison. Q Can you explain your business model in very simple terms? Q What does your team currently look like? Q How have you funded the business? How do you stand out? Q What does your typical customer look like?
Q What advice would you give to anyone thinking of starting a business? Q What are your long-term plans for the business? Martin Harrison Works at Copify.
View all posts. Startup Stories — Storage World. Startup Stories — Netberg. Add comment. You may also like. Ilana Leonard. Wendy Woodhead. Vanessa Adamko.
How Girl Meets Dress is capitalising on the demise of ownership
Ahead of the Activate London Summit , Anna Bance, co-founder of Girl Meets Dress, spoke to us about how the online fashion rental service is riding the wave of collaborative consumption as people increasingly value experience and time over ownership. Girl Meets Dress is a disruptive e-commerce business with a mission to democratise luxury — believing that everybody deserves a Cinderella experience. We provide millions of women with the ability to rent designer dresses and accessories for a fraction of the retail price.
Anna Bance is the co-founder of Girl Meets Dress , an e-commerce business that allows customers to rent the latest designer dresses and accessories for a fraction of the retail price. She studied at The London College of Fashion and managed PR for the designer brand Hermes before spotting a gap in the market for online luxury fashion rental. What were you doing before and why did you decide to launch your own company? My background is in fashion. My co-founder, Xavier de Lecaros-Aquise, was leading the UK digital media efforts for an investment bank before we launched.
Startup stories – Girl Meets Dress
Does GMD have a shop to visit? We have a showroom in Fulham, London SW6 where you can come and try on as many dresses as you wish with our stylist should you need advice. When do I place my order? There is no specific time in which you have to place your order before your event. If could be 3 months before, or 3 days. Of course, the sooner you order the higher the chance that your favourite dresses will be available for your event date, but don't worry if you do it last miniute, we send all dresses using a Next Day delivery service. How long can I borrow a dress for?
.SEE VIDEO BY TOPIC: f-h-r.com partners with WLondon Hotel